{"id":1767,"date":"2016-05-19T17:44:47","date_gmt":"2016-05-19T16:44:47","guid":{"rendered":"https:\/\/yanado.com\/blog\/?p=1767"},"modified":"2016-06-27T16:14:21","modified_gmt":"2016-06-27T15:14:21","slug":"how-to-use-project-management-for-agile-content-marketing","status":"publish","type":"post","link":"https:\/\/yanado.com\/blog\/how-to-use-project-management-for-agile-content-marketing\/","title":{"rendered":"How To Use Project Management Tool For Agile Content Marketing"},"content":{"rendered":"

This article is part of our How To Use Yanado<\/a> series<\/em><\/p>\n

Is your user truly connecting with your content, or are you relying on luck?<\/p>\n

Think about how you have approached your content creation strategy. Was it done six months ago? You probably channeled a tremendous amount of resources into the project\u00a0and expected your content to show you as a thought leader.<\/p>\n

Maybe you planned out an editorial calendar for the entire year. But, what if your content is not speaking to your target audience?<\/p>\n

\"not<\/p>\n

 <\/p>\n

The reality is that no matter how much you try to make your strategy perfect at the start, the odds for success of a rigid strategy are very low. And why?<\/p>\n

Both your company and your content live in a world that changes constantly. Market conditions may change, your users may stop behaving like you expected, or you may encounter an unexpectedly successful content type.<\/p>\n

The ability to adjust your content strategy accordingly can give you an edge.<\/p>\n

The answer is to create responsive content that reflects your user\u2019s current needs, rather than an idea that was generated six months prior. For this strategy to work, you must be nimble and quick. You must be agile<\/a>.<\/strong><\/p>\n

\"agile<\/p>\n

 <\/p>\n

To be successful with agile, start small and simple. To help you grasp this read Gerry Moran\u2019s<\/a> blog about 10 Simple Ways To Think About Content Marketing.<\/a><\/p>\n

Once you start, you will learn how your content can be adapted and improved based on feedback, and you can adjust quickly.<\/p>\n

Try this approach through multiple iterations. The iteration<\/strong> in agile development represents a timeboxed cycle of Content Items production.<\/p>\n

In this use case, we will show you how Yanado can help you with applying the agile approach<\/strong> in your content marketing efforts.<\/p>\n

We will guide you step by step<\/strong>:<\/p>\n

    \n
  1. Creating the content strategy<\/li>\n
  2. Planning and tracking the content creation process using the Yanado tool<\/li>\n
  3. Content strategy review<\/li>\n<\/ol>\n

     <\/p>\n

    What You Should Start With?<\/h2>\n

    Start with setting your business goal. Think about how your content fits into your strategy.<\/p>\n

    Example:<\/strong>\u00a0You may want to raise awareness of your brand, and improve your brand\u2019s likeability. You hope that you will see an impact in your overall business with an expanded customer base, and increased brand loyalty.<\/em><\/p>\n

    From there, you can define your goal by making it as specific as possible. Make it trackable so you can measure your success.<\/p>\n

    Example:<\/strong> Your goal is to have 1,500 new users in the next 3 months.<\/em><\/p>\n

    Creating Your Content Strategy<\/h2>\n

    Once you know what you want to accomplish with your content, the real work begins. Tom Pick<\/a>, suggests on his blog Webbiquity<\/a>, that you should think like a reporter<\/a>.<\/p>\n

    Take the time to build the foundations of your content strategy or some broad ideas to start with. Use this as a living framework to evolve your content with each iteration you make in order to see better results.<\/p>\n

    5 Things You Need For Your Content Marketing Success<\/a>, by Susanna Gebauer<\/a><\/p>\n

    Let\u2019s see where do you start with building your content foundations:<\/p>\n

    Define Your User Persona<\/h3>\n

    Consider your target audience. Who is your user persona?<\/p>\n

    How Personas Keep B2B Marketers From Playing \u201cGuess Who\u201d with Content<\/a> – by Ardath Albee<\/a><\/p>\n

    Focus on the characteristics of the users that are relevant to how they interact with your content, product or a service. What problems do they have and how can you help them?<\/p>\n

    Use your content to take your users from point A to point B through your site. The journey starts with a specific topic of interest and leads the user to your solution.<\/p>\n

    Example:<\/strong> Our<\/em>\u00a0target audience is project managers and team leaders looking to better manage their teams and projects.<\/em><\/p>\n

    Once you understand your user persona, you will think of what your content has to have in order to be interesting for them. What are the features that will make it stand out and what is the message behind it?<\/p>\n

    Example:<\/strong> As a content writer, you can generate engagement with interesting storytelling, and increase credibility with examples or research insights. You can also ensure that your content is practical by giving clear action steps for your user. Oh – and everyone loves a funny GIF!<\/em><\/p>\n

    Brainstorm Content Ideas<\/h3>\n

    A clear idea of your target users and content expectations gives a good base to further explore. This is where you brainstorm and anticipate content ideas, optimal publish times, and promotion strategies.<\/p>\n

    Doing a bunch of research on this matter will guide you in making your own educated guesses.<\/p>\n

    For example, going through web analytics and keyword performance, or analyzing your competitors to find the insights. You can also survey current customers about the topics of interest.<\/p>\n

    Here you can find more useful resources to help you amplify your content ideas:<\/p>\n